Public relations is about what the media and your market say about you, not what you pay to say. FreelanceLocals lists more than 15 South African PR specialists who help with press releases, media relations and brand reputation. Contact them directly, or post a free brief - both are free.
Listings priced per hour
8 listings
Too few for a reliable typical rate, so only the range is shown
Range per hour
R150 to R2,500
Most common pricing
Per hour: 8 of 17 priced listings. 7 charge per deliverable, 2 charge per month.
Figures from FreelanceLocals listings, October 2026. These are starting prices set by each freelancer. PR is often sold as a monthly retainer or a set project such as a press release, so check what each price covers.
See rates for every service1
Look through the freelancers above, or post a free brief that says what you need, when you need it and your budget.
2
Check each freelancer's starting price, experience and description, then contact the ones that suit your budget.
3
Settle what you will receive, the timeline and how payment works in writing before work starts. FreelanceLocals does not check freelancers' credentials, so look at their examples first.
There are only 8 listings here priced per hour, too few for a reliable typical rate, but they range from R150 to R2,500 (October 2026). A single press release costs less than an ongoing PR retainer, and retainers are often quoted per month instead of per hour. Freelancers set their own prices, so compare several and ask what is included.
Browse the listings and contact PR specialists directly, or post a free brief. Explain what you want to be known for, who you want to reach, any news you have and your budget, and they reply with a proposed approach and price.
They manage how your business is seen in the media and by the public. That can mean writing press releases, pitching stories to journalists, handling media enquiries, and advising on reputation. Ask which of these are in your quote.
A press release can be written within days, but media interest depends on whether you have real news and on journalists' own timing. Reputation work builds over months. Be wary of anyone who guarantees coverage in a named publication.
No. PR specialists describe their own experience and we do not check qualifications or results. Ask to see published coverage they have secured, request references from past clients, and agree the scope and deliverables in writing before you pay.